The in-house rep is committed to sell solely what their employer manufactures. The broker is independent and not directly employed by the graphic arts companies that they rep. Brokers work as free agents and have the flexibility to rep several companies for you. Moreover, the broker has an incentive to deliver the services of a wide range of companies. Therefore, if you are a print buyer swamped with a variety of projects and overwhelmed with demands to produce, then the right print broker would be a valuable addition to your production team.